Storytelling was one of the topics that I worked on/ researched years ago. And I really mean years ago, I saw that I posted in this blog a few times in 2004 and 2005 about it. Well, storytelling is back on my radar, as I was asked to organize a Storytelling workshop in my company. This was a few months ago, I forgot the context, how we came to the idea of a workshop on storytelling. Anyway, I said "Yes, of course, I can do that", but was a bit scared at the same time. On the one hand, I think I know enough about storytelling to talk about it, but I never gave a workshop about it before. A workshop means interaction, so I really had to think about setting up an interactive session about storytelling in business. Luckily I had some time to prepare and I asked a colleague to help me out. I started with the layout: what is the goal of the workshop, what are the topics to discuss and what can we do to practice the different elements of storytelling. I looked into the old materials that I still have, looked online for examples (YouTube, TED.com). From the beginning it was clear to me that it should be about storytelling in business, and not so much marketing/branding (although there are plenty of examples for that).
Last week Friday, we held the workshop with 7 participants, all colleagues of mine. We had planned for half a day, but with the materials we collected we could have filled more time (during the workshop we decided to skip a few videos). What worked really well, was to look at a few corporate stories and analyse them. What worked less was that most participants were too hesitant to tell the story they created (in the end). I wasn't sure: should we have pushed them to tell it? We didn't, but then it felt too easy to say "I'm not going to do it". Something to think about for next time: how do we pursuade more people to tell their created story.
No pictures taken, sorry, I was too busy!