On my way to ECKM'05 I read the Dutch book of Willem Verbeke, titled "Verkopen van kennis" (Selling knowledge). I was asked to review it for the Managementboek.nl site, the review now is online (in Dutch).
What struck me is that many of the topics discussed in the book, were topics at the conference as well. Knowledge management seems to move to the interest of sales and accounting. Questions like "How do I better sell the knowledge of my employees to clients" or "What is the value of the intellectual capital of the organisation" are often heard now.
In Verbeke's book, the knowledge worker (or consultant) has a central role. He (or she) has to make sure that knowledge is transfered to the client, so his questions are answered. It is important that the consultant enjoys the customer's trust and becomes the "trusted advisor". A consultant who doesn't have (enough) knowledge will soon fall short; he will only use tricks or try to convince the client instead of teaching. Knowledge transfer works in two directions, according to Verbeke: the client learns from the consultant and the consultant learns from the client.
In the final chapter Verbeke works out an example of how he sees this "trusted advisor". Over the years, a lawyer has built up a lot of trust with a key account, a CEO of a company. For the CEO, the lawyer is a wise man in the background, with a lot of knowledge and insight. When the CEO has to make a difficult decision, the lawyer shows him the consequences of his choices.
Though the book is relatively thin (100 pages), the density of the content is high. What I liked is that Verbeke puts effort in explaining (new) concepts, he translates theory to practice and gives a lot of examples. This makes the book easily accessible to people who are new in this area. For more experienced readers (experienced in the area of knowledge management or consultants) will not read much new, but it not a waste of time to be reminded on important aspects of contact with clients.