Women and technology

A paper in BBC News on "Technology's gender balancing act" by Jo Twist.

It sounds like the discovery of women as a new group of possible buyers of all kinds of technologies and the different types of demands they have. Did nobody as us what we want? And not only which colour? As Mia Kim, editor of Popgadget, says that she welcomes the attention to women bu is not happy with what companies think women want:

"Their solution is to do things like add mirrors to cell phones, make things pink, instead of really dealing with the issue of not marketing to women and not having media or retail outlets that are women friendly."

Maybe it's a matter of selling the right way as the paper suggests:

Perhaps the technology does not need to be different, just the language that explains and sells it. .... Many women feel alienated by technology magazines because of the marketing and imagery used.

Mia Kim again:

"Ask women what they want, design the products that appeal to women and then make the effort to get the word to women through channels that are friendly to women - most technology publications definitely are not."

Comments

[Lilia]

Carla, have you seen misbehaving.net?

Also - thinking about my Tablet adventures - I guess they could do a lot with marketing something like "small laptop that fits your favourite bag" :)

[Carla]

Thanks Lilia, I didn't know this weblog!