Over a week ago I talked with Lilia about business use of weblogs and a possible model for that. She posted a while ago about it and I found out that our ideas of a model for business weblogs are rather similar. We make a distinction between a corporate weblog and the personal weblogs of employees under the umbrella of the company website. The first is more formal, a corporate face to the outer world, kept by different authors. The latter shows the views of the employees on topics of their interest, are personal, and can have a function in for example knowledge management, communities or project management.
Now I read a posting in CorporateBloggingBlog: Six Types Of Business Blogs - A Classification where a comparable distinction between external and internal weblogs is made. Then these are split in 3 sub categories: external: sales weblogs, relationship weblogs, and branding weblogs; internal: knowledge weblogs, collaboration weblogs, and culture weblogs. The 6 types are worked out in the posting. I like the model, because it's so close to what we thought and goes a bit further. Here is the picture:
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